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We hardly need reminding of the global challenges facing companies today, from increased competition from low cost foreign competitors, to tariffs and changing regulations. As if that weren’t challenging enough, there is the need to keep abreast of technology innovations such as digital business networks, artificial intelligence and blockchain, that are giving startups the opportunity to leapfrog more traditional and mature companies. Within this landscape, companies need to transact with more and more companies, using different systems and often in different time and regulatory zones, which increases the complexity of doing business exponentially.
So, how do you address these issues while modernizing and continuing your business?
Digital Transformation or Consumer-Driven Transformation?
Fundamentally, conducting business is about supplying to the demand of the end consumer. Businesses that win are the ones that create demand with innovative products; or, better serve existing demand. Regardless of the approach, successful companies also understand that they need to be sensitive and responsive to customers’ needs and the market.
Technology serves a vital role as the means by which businesses register demand, plan, forecast, make, move and sell products and services. Technology can make or break a company’s ability to react to changing consumer demand, market shifts, and supply constraints. It can also limit a company’s ability to fully exploit the innovative technologies that are constantly emerging.